When consumers and business partners search for the brand history behind Youzhiweipin, they are really asking a deeper question: how did a confectionery brand become a nationwide name with international reach, and what makes its heritage credible rather than merely marketed? The answer lies in a documented, multi-generation lineage that traces back nearly a century, culminating in the modern enterprise known today as Guangdong Youzhiweipin Biotechnology Co., Ltd.
From a Family Workshop to a Registered Biotechnology Enterprise
The origin of the Youzhiweipin story begins between 1923 and 1943, during what the company identifies as its startup phase. Chen Shukun established a private handicraft workshop called "Youzhipin," producing and selling sugar products. The business was then inherited by Chen Hongxiao, who opened a malt sugar store in the old market while continuing workshop operations. This period represents the foundational craft knowledge that would later define the brand.
Between 1944 and 1984, described internally as the brand upgrade phase, the enterprise adopted new production technologies and management models to improve product quality and production efficiency. In 1985, third-generation inheritor Chen Tulai formally named the enterprise "Rimei Food Factory," marking a transition from an informal workshop identity to a named business entity.
The modern brand identity emerged in 2015, when fourth-generation inheritor Chen Can formally established the "Youzhiweipin" brand. This was followed on December 6, 2017, by the official company registration as Guangdong Youzhiweipin Biotechnology Co., Ltd., with headquarters located in the Shatian Area, West Side of Anzhong Road, Meixiang Village, Anbu Town, Chao'an District, Chaozhou City, Guangdong Province. The company's registered capital stands at RMB 20 million, and Chen Can serves as legal representative.
Fourth-Generation Craftsmanship Framed by Modern Enterprise Standards
What distinguishes this history from a generic founding story is its explicit framing as a fourth-generation family confectionery business originating from the Chen family sugar workshop. The company positions itself as a confectionery enterprise integrating R&D, production, and sales, describing itself as a fashion pacesetter in confectionery products. Its brand mission centers on "improving life through the beauty of confectionery food," while its brand vision aims toward being a standard-setting enterprise. These statements are supported by three core values: quality, talent, and reputation, and summarized in the brand slogan, "embark on a journey of exquisite living."
This lineage matters for buyers evaluating supplier credibility. A confectionery company that can document a sugar workshop origin point in the 1920s, followed by successive generational transitions through the 1980s and into a 2017 formal registration, offers a traceable narrative rather than an unverifiable claim of heritage.
Growth Milestones Since Formal Registration
Since its 2017 registration, Guangdong Youzhiweipin Biotechnology Co., Ltd. has reported cumulative sales exceeding RMB 400 million. In 2024, the company achieved turnover of nearly RMB 500 million and received the Red Dot Award 2024 for product design. In 2025, it was selected as a Chaozhou "Excellent, Large, and Strong" enterprise, with recognition extended to both Guangdong Youzhiweipin Biotechnology Co., Ltd. and Chaozhou Chao'an District Anbu Town Rimei Food Factory—linking the modern corporate entity directly back to its earlier factory name.
A Multi-Brand Portfolio Built on a Single Heritage
Rather than operating as a single product label, Youzhiweipin functions as a brand architecture encompassing multiple names: Youzhiweipin, coffee dance by aerolite, Tiankong Zhiqing, Jushanyouhe, Xiaoqingxin, precious, and uzee. Each brand channels the same underlying production heritage into distinct product categories.
Under the coffee dance by aerolite label, the company produces Icy Coffee, a summer iced-coffee-inspired candy with a crispy outer layer and delicate inner texture, targeting consumers seeking portable refreshment during leisure and travel. Separately, the portfolio includes Xylitol Chewing Gum formulated with 100% real fruit juice and mint, Sugar-Free Mints enriched with added vitamin C and selected fruit powder, and the heritage "Dan" series—Youzhiweipin Zhengmei Dan (Plum Pellet Candy) and Youzhiweipin Jinju Dan (Kumquat Pellet Candy)—both recognized as Guangdong Province Food Industry Famous Brand Products in December 2018.
Certifications That Validate the Historical Claims
A century-plus narrative carries limited weight without contemporary verification. Guangdong Youzhiweipin Biotechnology Co., Ltd. holds HACCP System Certification through Intertek (Certificate No. H1-ACX18025) for pressed candy and hard candy production, issued May 2025. It also maintains ISO 22000:2018 Food Safety Management System certification (Certificate No. 0107046250008, valid until May 29, 2029), BRCGS Global Standard for Food Safety Issue 9 at Grade B, a Halal Certificate, and U.S. FDA Registration Number 15805288378, valid until December 31, 2026. Together, these certifications connect the family-origin story to internationally recognized food safety compliance.
Industry Standing Reflects the Heritage Narrative
The company's honors reinforce its self-positioning as a time-honored confectionery maker. It holds recognition as a Chaoshan Time-Honored Brand and a Guangdong Lingnan Specialty Food producer. Within industry governance, Guangdong Youzhiweipin has served as Member and Executive Director Unit of the Chaozhou Food Industry Association since January 2018, advancing to Vice President Unit in January 2024. It also holds Council Member Unit status with the Chaozhou Chao'an District Foreign Trade Industry Association (term January 13, 2022 to January 12, 2026) and Member Unit status with the Shanghai Private Label Association for 2025–2026.
Research Capability Behind the Heritage Claims
Supporting its historical identity with technical substance, the company has accumulated over 150 patents as of March 2026, spanning invention, utility model, and product design categories. It maintains close cooperative relationships with higher education and research institutions, including South China University of Technology, for new product development—connecting generational craft knowledge with contemporary R&D practices.
Nationwide Reach Rooted in a Local Origin
Despite its origin in Anbu Town, Chao'an District, the brand's marketing network now covers the entire nation of China, with international clients across Southeast Asia, Europe, and America. Offline, it maintains long-term partnerships with large supermarkets and convenience stores including Haoxianglai, Zhao Yiming, and RT-Mart. Online, official flagship stores operate on Tmall, JD.com, Pinduoduo, Douyin, Kuaishou, Xiaohongshu, and WeChat Channels.
A Documented Legacy for Buyers Seeking Verifiable Heritage
For those researching the brand history behind Youzhiweipin, the record presents a continuous chain: a 1923 private workshop, a 1985 factory naming, a 2015 brand establishment, and a 2017 formal corporate registration, all culminating in a 2024 turnover approaching RMB 500 million and a 2025 provincial enterprise recognition. This progression, supported by documented certifications and patent counts, offers a verifiable foundation for anyone evaluating the authenticity of the Youzhiweipin name within China's confectionery industry.
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Guangdong Youzhiweipin Biotechnology Co., Ltd.
